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About Us

At Designed Environments, we aim to deliver exceptional quality service that meets and exceeds our customers' expectations. We embrace change as an opportunity for growth, fostering a culture of continuous learning where we are all "forever students". Guided by integrity, we commit to doing the right thing in every situation, ensuring trust and respect in all of our relationships. Above all, we believe in having fun while we work, creating an engaging environment that inspires creativity and collaboration.

History of DE

History of DE

Designed Environments is a family-owned and operated company based in Willmar, Minnesota that has been proudly serving our clients since 1986. Over the past four decades, we’ve built our reputation on integrity, reliability, and a passion for helping businesses succeed. We’re dedicated to offering competitive pricing, innovative design, and exceptional service from lease signing to grand opening and beyond. Our team specializes in retail space design and partners with franchises to create environments that balance brand consistency with personal customization. We also provide a wide range of fixtures, racks, hangers, signage, and other retail essentials. At Designed Environments, we take pride in lasting partnerships and remain committed to delivering quality, value, and personal service for years to come.

Meet Our Team of Extraordinary Experts

Our team is a passionate group driven by creativity, innovation, and a commitment to excellence. We bring together diverse skills and experiences to build solutions that make a real difference.

United by shared values and a bold vision, we work together to push boundaries, embrace new ideas, and turn challenges into opportunities.

  • Derrick Cruze

    Derrick Cruze

    President / CEO

    "It is the glory of God to conceal a matter, and it is the glory of a king to plumb a matter" – King Solomon

  • Gina Schmitz

    Gina Schmitz

    Operations Manager

    "Work hard and be nice."

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  • Carrie Duke

    Carrie Duke

    Purchasing Agent

    "Don't wait for it to happen. Make it happen, as soon as possible, by great preparation." – Dan Gable

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  • Chad Hisken

    Chad Hisken

    Warehouse Manager

    "Whatever you do, work at it with all your heart, as working for the Lord, not for men." (Colossians 3:23)

  • Will Hisken

    Will Hisken

    Store Designer

    "Everything is possible for one who believes." (Mark 9:23)

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  • Brent Fokken

    Brent Fokken

    Truck Shipment Coordinator

    "He is no fool who gives what he cannot keep to gain what he cannot lose." – Jim Elliot

  • Shannin Nielson

    Shannin Nielson

    Shipping and Fulfillment Specialist

    "The will of God will not take you where the grace of God will not protect you."

  • Jasmine Moreno

    Jasmine Moreno

    CSR / Account Manager

    "Family is not an important thing. It's everything." – Michael J. Fox

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  • Christy Sanchez

    Christy Sanchez

    Shipping and Fulfillment Specialist

    "Be kind and compassionate to one another, forgiving each other, just as in Christ God forgave you." (Ephesians 4:32)

  • Amanda Fields

    Amanda Fields

    CSR / Account Manager

    "Love looks not with the eyes, but with the mind, and therefore is winged Cupid painted blind." – William Shakespeare

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Customer Feedback & Reviews:

  • DE did an awesome job designing our store and coordinating our slatwall, floor racks & fixtures.  We were so impressed! They planned the slatwall and fixture locations so well- that we only had a few feet of trimmed slatwall leftover after installation! It was refreshing to know that the items ordered from DE would arrive on time, in the right amount & in good condition.The Happy Sol

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Design Your Dream Store

Our expert design team will help you create a retail space that commands attention, connects with customers, and converts traffic into sales.

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Contact Us

We are here to help!

Our specialists are here to provide the information and guidance you need. Contact us for assistance with products, design services, or project planning.

Email Us designed_environments@d-e.net Call us 1-320-235-0852

Hours of Operations

Monday - Friday 8:00am - 5:00pm CST
Saturday and Sunday: Closed